« Unlock the power of design. »

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Services

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  • Love at first Brand

    It all starts with a strong purpose

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    Define & clarify your purpose

    Turn your purpose into tangible design actions

    Inspire your audiences with your vision

Learn more
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  • Give life to your Brand

    Turn your business purpose into a unique design language & experiences

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    Brand experience

    Brand identity

    Product identity

    Design services

Enquiry
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  • Grow your company’s design mindset

    Get the most out of your design investment & your teams.

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    Workshops

    Coaching (individual & groups)

    Talks & Conferences

Enquiry
  • playful table tennis net on a yellow background

    Creative Direction & Innovation - Decathlon

  • Small 2 seater urban car light grey metallic on a lightgrey backdrop

    Design Research

  • a pair of levitating tennis shoes fluo orange and purple gradient

    Creative Direction - Decathlon

  • a TV series thumbnail with a man as a hero

    Customer experience - VOO telecom

  • a grey metallic watch with a blue cross painted on it blue strap and red lining

    Design - Ressence

  • three little stcked milk mugs with the words milk written on it

    Design - Royal Boch

  • a freediver swimming elegantly back to the surface while breathing out big air bubbles

    Art Direction - Ressence

  • a female hand holding a phone with movie and series thumbnails on the screen

    Customer Journey - VOO telecom

  • a woman dressed in a white light dress, her arm is elegantly moving a logo and text saying Inalya is visible on top of the picture

    Monogram design - Inalya

  • a metallic wrist watch turned upside down dial facing down. The backcase and the black strap and its buckle are blured in the foreground

    Art Watch Campaign - Ressence

  • a male tennis player levitating against a sunny blue sky. He is preparing a forehand shot. He wears white shorts and a blue shirt and green arm sleeves.

    Art direction -Decathlon

  • A book cover in frontal view. The book is partially hidden by dark shadows and lightrays. The book title is Ahead of Time.

    Campaign concept - Ressence

  • A close up on the central part of a tennis racket futuristic prototype. One can see the top of a translucent red grip and the start of a wooden and carbon fiber frame.

    Prospective - Decathlon

  • A stylish photo of a book cover on a white background. One can see a detail of the cropped book cover showing a stripped car bodyframe in a minimalistic workshop.

    Brand Manifesto - Raidillon

  • A four pager accordeon leaflet on a lightgrey backdrop in 3/4 aerial view. There are several images in green an light blue. The words Matttew are written on it. view

    Brand identity - Matttew eyewear

  • Zoom on a mostly black chronograph dial. The watch case is in stainless steal, the perforated strap is black with yellow stitches. There is another blured watch in the background of this light grey photostudio slightly reflective backdrop.

    Dial design - Raidillon

Work

«Designed with foresight, for visionary companies.»

Matttew sans serif font logo with the tagline 'nice to see you' below
An elliptical logo with a sharp mountain like triangle integrated in it. The text Decathlon written below
A stylized two-dimensional hand pointing to the left. The txte below says Ressence ahead of time
Three bold and rounded letters forming the word VOO
A stylized monogram with the word Inalya below
A square with three wite lines, the central one being higher. On the right of this logo are the words Wallonie Design
A circle logo with the number 55 in it. Below is the word Raidillon Chronographs
A stylised traditional king or queen crown, below is the word Royal Boch since 1841 Belgium

Questions you frequently ask

  • I'm an independent consultant with 20+ years of experience as a design and creative director. I'm neither an agency with multiple stakeholders, nor a designer focused purely on execution. I'm a senior profile who combines strategic vision, creative direction, and business acumen; a single point of contact who speaks equally to leadership and to design teams.

  • I lead consulting and creative direction engagements personally. For larger creative and execution mandates, I draw on a carefully selected network of creative partners. This guarantees a senior interlocutor throughout the entire project, no "bait and switch" where the pitch is made by a director and the work handed off to a junior.

  • Brand Design Strategy comes first: it clarifies your purpose, builds the Design Value Map, and sets a 3–5 year strategic roadmap. Creative Direction & Global Design is where that strategy comes to life, through visual identity, product experience, range identity, and design services. The two can be engaged together or separately depending on where you are in your journey.

  • It's a high-fidelity prototype, physical or digital, that concretely embodies your brand's future vision. Its purpose is twofold: to create strong internal alignment (teams, investors, leadership) and to excite the market ahead of full-scale production. It's a strategic alignment tool as much as a design artefact.

  • Yes. I offer bespoke workshops, individual and group coaching, talks, and conferences. I've taught at La Cambre, HEC Liège, and CAD on topics such as bridging creativity and business, design language strategy, and building meaningful personas. This is particularly valuable for organisations that want to build internal capability rather than remaining dependent on an external consultant indefinitely.

  • My clients range from ambitious start-ups to major international brands such as Decathlon. Size isn't the deciding factor, maturity and ambition are. The right question is: are you looking to clarify your vision, strengthen your brand consistency, or systematise your approach to design? If so, the engagement is relevant regardless of how large your organisation is.

  • Both formats work well. Some engagements are discrete and time-bound, an audit, a workshop. Others unfold over 6 to 18+ months as part of a brand transformation or strategic roadmap. I'm particularly well-suited to medium-term commitments where I can genuinely accompany change rather than simply recommend it.

  • My approach is resolutely collaborative. I don't produce deliverables in isolation, I co-build with your teams to ensure genuine internal ownership. My background in teaching and coaching means I'm particularly attuned to bringing people along and breaking down silos between design, marketing, product, and business functions.

A red square with stylised IF letters. Below a text saying Product design award.
a stylised black star merged with a round geometric circle. Text below says Label Observeur Design
a red spherical logo with red stripes. The text below says Red Dot
Stylized geometric lines showing the for letters I D E A
a black and white geometric logo with stripes at 45°
A red distorted stylized star. Inside the words: IF design awards China

Together with the creative teams we have earned past employers prestigious design awards and recognitions

Get in touch

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